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Medellin/ Colombia offers great alliance potential

From September 6th to the 9th, Malinda Hassell from Tourism Corporation Bonaire visited Medellin and together with Yasmin Perez, carried out business meetings with important tour operators, to strengthen commercial alliances to promote the island of Bonaire and its hotel programs.

XpBonaire, island Life, Bonaire, News, Information, TCB, Medellin, Colombia, Alliance, Potential

The agenda contemplated a visit to UltraViajes Group, a tour operator with presence in more than six countries in Latin America, with important strategic alliances allowing to connect with niche markets and potential customers. This tour operator through tourism events at luxurious malls in Medellin, has successfully promoted Bonaire among high end consumers. The agenda contemplated as well, a meeting with Aviatur Group now reaching its 60th Anniversary. Aviatur gathers more than 300 travel agencies in all Colombia; Gilberto Rios its regional Sales Manager joined by Malinda Hassell and Yasmin Perez from TCB-Latin America, explored business alliances to develop programs in the bike niche to bring mountain bike lovers to Bonaire; biking is an important sport in Medellin with large bike stores and brands organizing events and competing local and internationally, throughout the year.

Malinda Hassell, Marketing Manager of Tourism Corporation Bonaire commented: Medellin has great potential for Bonaire, it’s the city of fashion with luxury shopping malls, international events, school of languages that attract students from abroad. It has a large young population, who are well educated, loving the outdoor activities Bonaire offers. Well organized dive centers based in Medellin are generating groups to Bonaire today. With a clear strategy to promote the island of Bonaire as a true leisure and dive product destination, TCB is prepared to focus in 2017 promotional efforts in Medellin to grow among high end consumers in a market that counts with connecting flights to Bonaire with Insel Air from the cities of Medellin and Barranquilla.

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