Earlier this month, TUI launched its “Discover Your Smile” campaign on Aruba, Bonaire, and Curacao in order to increase brand awareness on the islands.

Local heroes, some more well-known than others, play the lead roles in this campaign. These local heroes, who frequently fly to The Netherlands with TUI, talk about their story, their reasons to travel and their connection to TUI in a spontaneous and lively manner. Started yesterday and for the following 4 days, TUI offers all residents of Aruba, Bonaire, and Curacao, the opportunity to share their story of why they would like to travel to the Netherlands with TUI on the TUIDutchCaribbean Facebook page. By posting their story, they have a chance to win a TUI travel voucher worth ANG 1000. Each day, for the coming 5 days, the person with the most inspiring story will be selected as the winner of the day.


Participants, with a minimum age of 18 years, share a short story of why they want to travel to the Netherlands on our TUIDutchCaribbean Facebook page, adding the hashtag #DiscoverYourSmile. The story must be posted as a comment under the TUI Facebook post of the day and can be posted as a short video (no longer than 30 seconds) or a short text (max.100 words). For more conditions, please check (in Dutch, please contact our office on Curacao if you need more information).

Prize Winner

This campaign runs from Monday the 29th of May until Friday the 2nd of June 2017 and is valid for residents of Aruba, Bonaire, and Curacao. Each day, for 5 days, the most inspiring story will be selected as the winner. The winner will then be published on our TUIDutchCaribbean Facebook page at 4pm the day after the post.

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